Demi Lovato Seeks Fresh Management Direction Following Split from Scooter Braun
In recent developments, Demi Lovato is embarking on a quest for new management after amicably parting ways with Scooter Braun just last month.
An insider closely tied to the acclaimed “Stone Cold” songstress revealed to The Post on Monday that while Lovato holds a deep appreciation for her tenure under Braun’s SB Projects, she is eagerly charting a course toward a new artistic direction.
Although Lovato’s search for new management is ongoing, confidential discussions are underway. The source also emphasized that her decision was made well before any speculation surrounding Justin Bieber’s potential departure from Braun’s management.
Notably, Braun’s current portfolio features an array of high-profile talents, including Justin Bieber, Ariana Grande, Tori Kelly, Carly Rae Jepsen, and Dan + Shay, among others.
When reached out for comments, representatives for the 31-year-old Lovato respectfully declined to provide an official statement to The Post.
Meanwhile, inquiries were also directed to 42-year-old Braun for his perspective on the matter.
Interestingly, Braun projected a united front as recently as Sunday via an Instagram story, extending warm birthday wishes to Lovato and affectionately describing her as “one of the kindest souls out there.”
Lovato, who has openly shared her struggles with an eating disorder spanning numerous years, was previously under the management of Phil McIntyre from Philymack. She later voiced concerns about his controlling behavior regarding her diet and even concealing sugar from her.
Reflecting on her past, Lovato candidly told Ellen DeGeneres in 2020, “For many years, I didn’t even have a birthday cake. I had a watermelon cake, where you cut your watermelon into the shape of a cake and you put fat-free whipped cream on top and that was your cake. So, for years I did this and it kind of became this ongoing joke, but I just really wanted a birthday cake.”
It was Scooter Braun who broke that cycle on her 27th birthday, marking a pivotal moment in her journey. Lovato expressed her gratitude, saying, “I have a new team, and Scooter Braun, my manager, gave me the best birthday cake.
I spent it with Ariana Grande, who is one of my good friends, and we just had the best birthday, and I remember crying because I was finally eating cake with a manager that didn’t need anything from me and that loved me for who I am and supported my journey.”
Lovato astutely added, “I think at some point, it becomes dangerous to try to control someone’s food when they’re in recovery from an eating disorder.”
In summary,Demi Lovato’s decision to seek fresh management avenues post her split from Scooter Braun speaks to her evolving artistic vision. The move comes after significant growth and changes in her personal and professional journey. As the search for new management progresses, Lovato’s supporters await her next steps with eager anticipation.